Spotify Audio+ Ads

In another attempt to meet listeners where they are, Audio+ is another long-explored concept to provide a means of interacting with audio ads during that fleeting 20% time listeners are directly interacting with the app.

It’s our first foray into multi-format campaigns while automating the entire process. In addition to addressing the user experience hurdles that audio ads face, we also need to prove that our audio ads are effective, beyond brand awareness plays, for performance advertisers. 

Achievements & Impact

• I worked with the design team to parallelize short- and long-term thinking, repurposing existing surfaces to test and learn faster (like using our Mobile Overlay display format) while actively investigating new surfaces for leave-behinds. This includes taking advantage of other surfaces within the experience, mechanics like saving ads, as well as ideas like ad history.

• I championed the need for Audio+ to be a UX optimization for all ads, not as a commercial add-on, in order to broadly unlock engagement and make audio a must-buy format for any media plan.